Business Feasibility Study†Seventh Heaven Café Essay Example for Free

Business Feasibility Study— Seventh Heaven Cafà © Essay Seventh Heaven Cafe is not only a coffee shop, or rather a place for relaxation. It sells different kinds of coffee, desserts, books and flowers. Customers bring them back or just enjoy them in my shop. Besides, I am good at dealing with problems of Organizational Behavior. I also have great expertise in human psychology and marketing. Therefore, I have the abilities to operate this shop. Seventh Heaven Cafe targets at white collar community and some companies which need flowers to decorate the site of activities. Therefore, it is located at the street corner with elegant environment near transnational commercial corporations in Suzhou. Seventh Heaven has to confront or avoid a number of threats, especially some strong competitors, such as Starbucks, UBC Coffee and DIO Cafe. However my shop has powerful competitive advantages to face the challenges. Additionally, our market-oriented mission is â€Å"make people happy and relaxed in the Seventh Heaven Cafe by provide delicious coffee, warm fragrant memories and dreams from books. † The primary finance objectives are to get first-year sales revenue of 1 million yuan, and break even early at least achieve 3 million RMB in second year. After on track, shop scale and economic benefits will increase year by year. To achieve this goal, we should make sustaining efforts on marketing strategies, such as promotion strategy and price strategy. This new combination coffee shop will be successful and this business idea is worth pursuing. Section 1: Personal Skills, Qualities and Experience I have obtained an MBA degree from the Liverpool University five years ago. After that, I have worked in a local company for four years. Then I came back to my country and planned to do pioneering work. So I have some basic abilities and work experience to operate this coffee shop. I have learned many useful skills and valuable knowledge from university. Firstly, the Organizational Behavior Study covers three levels of analysis, but intertwined, such as individual, group formation and decisions making. So it is practical for me to do the business. Secondly, I was interested in the course of Marketing when I am a student. It has huge effect on my occupational career. However, these courses just are foundation. My work experience background is a critical element for later entrepreneurial career. Nevertheless, I still need some other outside help. About initial capital, it comes from my personal savings (1. 5 million RMB) and my parents’ investment (0. 5 million RMB). In addition, recruitment and selection of good employees is vital part of success. My mother was a senior accountant before, so she could help me manage finance matters. Besides, I also need a first-class barista and a pastry cook, a waitress and a waiter with good looking, as well as a professional purchaser. Section 2: The Business Idea and Market Assessment Product and service Before making decision to start business, I used questionnaire to get and analysis customers’ demand. So Seventh Heaven Cafe is not only a coffee shop, or rather a place for relaxation. It sells different kinds of coffee, desserts, books and flowers. Customers bring them back or just enjoy them in my shop. My coffee shop called Seventh Heaven, this name represents happy, pleasure and relaxed. I want to my customers get out of the pressure and tiredness, enjoy the release of soul and physical relaxation in Seventh Heaven. Relaxation can bring comfortable feeling to you and have benefits to your health. When you come in the Seventh Heaven, you will feel the music in the air washing your spirit and smile of waiters warming your heart. The flowers tinged the air with their light fragrance. At spare time, you could read a good book alone and drink a cup of delicious coffee, or talk with your good friends with some scrumptious snacks. Owning good books, intimate friends and a serene heart, that is a perfect lifestyle. This is something I want to provide to people, enjoy life, and live in the moment. Target market and customers One of our target markets is white collar employees with middle or high income. These people pay more attention on quality of life and have a good consumption level. Another is business customers, which need flowers to decorate the site of activities, parties, events or meetings. Competition However, there are some strong competitors in this market, especially Starbucks. It is the worlds largest coffee shop chain from America. Starbucks enjoyed a higher reputation and strong brand effect in China. There are about 31 Starbucks in Suzhou alone, but some problems are observed in the course of rapid extension. For instance, single and boring of the unchangeable products and service is a big weakness. To the contrary, Seventh Heaven Cafe provides a combination service and products to customers. It is a novel and creative form to attract people. Besides, high quality service and elegant environment are our powerful points of attraction. Sales and marketing strategy To gain more customers, the price of our products is slightly below the Starbucks. Internet advertising and posters are effective for publicity. Furthermore, we use push money and allowance to motivate my employee to increase sales. Critical risk factors Despite of these, some risks still exist, for example some people are reluctant to try something new, or we make losses at early stage. All of budgets are based on the business feasibility study, but there are so many unpredictable changes in the reality, the cash flow may be not enough. Moreover, the shortage and outflow of talent in related field are hidden trouble for the business.

Clockworks Orange :: Free Essays Online

Clockworks Orange In the 1960's our developing world faces many of it's impurities. The youth of this nation fight for equal right, equality of the races and freedom of speech. But not all the protests are legal. Many people are guilty of treason and must be punished but with an over crowded prison system were will these political prisoners be sent. The common criminals are flooding the system with there petty robbers, assaults and murders. We need to deal with the common criminal before we can deal with the political. The novel The Clockwork Orange written by Anthony Burgess depicts the life of a child of the night (Alex). Him and his droogs (friends) see life as something worthless as they rape, assault and murder their way though their teenage-hood. To help cure this problem the government comes up with a new way a deal with criminals. This method included the relation between crime and physical pain. The method is first used on Alex when he was arrested. It works and he is released into society a violence free man. In the end Alex grows out of the treatment and goes back on a crime spree. He continues this until he grows out of teenage hood. The novel itself is well written, though it is a hard read. It contains over 200 Russian words that the reader must decipher themselves due to the fact that Anthony Burgess will not allow a glossary in any of his printings. The novel which is narrated by the man character pulls you into his life and shows the reader what goes through the mind of the criminally insane. The flow of the novel is easy to follow with little confusion on what is in each section. Many insights can be derived from this book and it can be used to support many different topics. A well rounded book that gives the reader wanting more. The power of youth is growing in the 60's. Teenager fight for their rights but when they have nothing more to fight for they will need something else to do. Most teens when bored turn to drug and crime as a source of pleasure. To deal with this me must stop it by sending the youth to correctional facilities. When these don't work adult punishments must be given. But what if we could trace back into the mind and find why we commit crimes.

Silent Movies (Summary)

SILENT MOVIES Talk to people who saw films for the first time when they were silent, and they will tell you the experience was magic. The silent film, with music, had extraordinary powers to draw an audience into the story, and an equally potent capacity to make their imagination work. They had to supply the voices and the sound effects, and because their minds were engaged, they appreciated the experience all the more. The audience was the final creative contributor to the process of making a film. The films have gained a charm and other worldliness with age but, inevitably, they have also lost something.The impression they made when there was no rival to the moving picture was more profound, more intense; compared to the easily accessible pictures of today, it was the blow of a two-handed axe, against the blunt scraping of a tableknife. The silent period may be known as â€Å"The Age of Innocence† but it included years unrivalled for their dedicated viciousness. In Europe, b etween 1914 and 1918 more men were killed to less purpose than at any other time in history. In publications of the time, one reads horrified reactions against films showing â€Å"life as it is†.You did not leave the problems at home mere1? to encounter them again at the movies. You paid your money initially, for forgetfulness. Gradually movie-going altered from relaxation to ritual. In the big cities, you went to massive picture palaces, floating through incense-laden air to the strains of organ music, to worship at the Cathedral of Light. You paid homage to your favourite star; you dutifully communed with the fan magazines. You wore the clothes they wore in the movies; you bought the furniture you saw on the screen.You joined a congregation composed of every strata of society. And you shared your adulation with Shanghai, Sydney and Santiago. For your favourite pastime had become the most powerful cultural influence in the world — exceeding even that of the Press. The silent film was not only a vigorous popular art; it was a universal language — Esperanto for the eyes. Although the genre of silent movie faded it the 30’s it left us plenty of short and feature-length comedies created by four greatest silent screen actors: Charles Chaplin, Harold Lloyd, Buster Keaton and Harry Langdon.The most beloved of the four, the most appreciated by critics, Charles Chaplin, was the first to win general acclaim. Chaplin was a master of pantomime. His virtuoso improvisations quickly attracted the attention of American film-makers. At first he turned down all offers but in 1913 he finally joined Mack Sennet's film company. His success with the public was truly unique. This fact opened great opportunities for him to start his own business. He showed rare versatility in acting as the producer-director-script-writer-musician-leading actor of his own comedies.His most famous films are â€Å"The Kid†, â€Å"The Gold Rush†, â€Å"The Circ us† ,†City Lights†, â€Å"Modern Times†. Harold Lloyd and Buster Keaton’s contribution to the genre has been profound as well. Both comedians used story material of a young American trying to be successful as a man, in his love and in his business. Though they were both gifted and original actors and they could match Chaplin in his skill it took them longer to receive recognition that could compete with Chaplin's fame.However by the early 1920's both Lloyd and Keaton were already well-known to the public and could start producing feature films, which meant that they were very successful at the box-office. The fourth actor, Harry Langdon, was noted for his man-child portrait that made him different from the other major comedians of his time. The four great comedians created a great comic tradition that was carried on with the sound age. They have given us masterpieces that will never fade, and they will influence the film comedies yet to be born. Silent Movies (Summary) SILENT MOVIES Talk to people who saw films for the first time when they were silent, and they will tell you the experience was magic. The silent film, with music, had extraordinary powers to draw an audience into the story, and an equally potent capacity to make their imagination work. They had to supply the voices and the sound effects, and because their minds were engaged, they appreciated the experience all the more. The audience was the final creative contributor to the process of making a film. The films have gained a charm and other worldliness with age but, inevitably, they have also lost something.The impression they made when there was no rival to the moving picture was more profound, more intense; compared to the easily accessible pictures of today, it was the blow of a two-handed axe, against the blunt scraping of a tableknife. The silent period may be known as â€Å"The Age of Innocence† but it included years unrivalled for their dedicated viciousness. In Europe, b etween 1914 and 1918 more men were killed to less purpose than at any other time in history. In publications of the time, one reads horrified reactions against films showing â€Å"life as it is†.You did not leave the problems at home mere1? to encounter them again at the movies. You paid your money initially, for forgetfulness. Gradually movie-going altered from relaxation to ritual. In the big cities, you went to massive picture palaces, floating through incense-laden air to the strains of organ music, to worship at the Cathedral of Light. You paid homage to your favourite star; you dutifully communed with the fan magazines. You wore the clothes they wore in the movies; you bought the furniture you saw on the screen.You joined a congregation composed of every strata of society. And you shared your adulation with Shanghai, Sydney and Santiago. For your favourite pastime had become the most powerful cultural influence in the world — exceeding even that of the Press. The silent film was not only a vigorous popular art; it was a universal language — Esperanto for the eyes. Although the genre of silent movie faded it the 30’s it left us plenty of short and feature-length comedies created by four greatest silent screen actors: Charles Chaplin, Harold Lloyd, Buster Keaton and Harry Langdon.The most beloved of the four, the most appreciated by critics, Charles Chaplin, was the first to win general acclaim. Chaplin was a master of pantomime. His virtuoso improvisations quickly attracted the attention of American film-makers. At first he turned down all offers but in 1913 he finally joined Mack Sennet's film company. His success with the public was truly unique. This fact opened great opportunities for him to start his own business. He showed rare versatility in acting as the producer-director-script-writer-musician-leading actor of his own comedies.His most famous films are â€Å"The Kid†, â€Å"The Gold Rush†, â€Å"The Circ us† ,†City Lights†, â€Å"Modern Times†. Harold Lloyd and Buster Keaton’s contribution to the genre has been profound as well. Both comedians used story material of a young American trying to be successful as a man, in his love and in his business. Though they were both gifted and original actors and they could match Chaplin in his skill it took them longer to receive recognition that could compete with Chaplin's fame.However by the early 1920's both Lloyd and Keaton were already well-known to the public and could start producing feature films, which meant that they were very successful at the box-office. The fourth actor, Harry Langdon, was noted for his man-child portrait that made him different from the other major comedians of his time. The four great comedians created a great comic tradition that was carried on with the sound age. They have given us masterpieces that will never fade, and they will influence the film comedies yet to be born.

Eating Disorders Eating Disorder - 1028 Words

Markehl Murray Mrs. Miller 4th period 6 January, 2016 Eating Disorders In US today, over 30 million men, women, and children suffer from an eating disorder. The most common eating disorders are; Anorexia, Binge eating, and Bulimia. Why do people resort to something so life threatening? Many people are turning towards eating disorders because they don’t accept who they are. Eating disorders are a mental illness that can have dangerous effects on the human body, and several people are involved in this bad habit. In some cases, you can’t necessarily stop the disorder because it is in your genetics. Other times, it’s the person choice on whether or not they’d like to open this hurtful portal to darkness. Scientists have done many studies on women involved in eating disorders and their brains function different than a healthy woman. Eating disorders aren t just a mental illness, there are a physical illness as well that often destroy the body s normal function. It may start as just starting to eat less or more, but it can have a dramatic effect to your body that it increases and gets worse. People who are going through puberty and changes on facial and body appearances often lean towards eating disorders because they want to be an ideal image that it advertised everywhere in media. Regardless of how you receive it, there is always help offered to anyone who is willing to accept that they need help. In many situations, a person has very low self-esteem and wishes theyShow MoreRelatedEating Disorders : Eating Disorder1205 Words   |  5 PagesEating Disorders in Tod ay’s World Eating disorders are alive and well in today’s world and they are a major problem. An eating disorder can look like a few different things, ranging from a severe reduction of food intake to over eating to feelings of negativity towards your body shape or weight (Lehigh University). While some disorders can only be found in specific age groups, races, etc., eating disorders can be found amongst all and it does not necessarily have to be pointed towards food (LehighRead MoreEating Disorders : An Eating Disorder1184 Words   |  5 Pagesas an eating disorder. Weir (2016) goes on to explain the origins behind eating disorders in individuals. This topic is important because, in the United States, many women and men suffer from a clinically significant eating disorder at some point in their life. It is important to know the influences that cause an individual to experience an eating disorder. Genetically, or environmentally, or both genetically and environmentally. Anorexia ner vosa, bulimia nervosa, and binge eating disorder are eatingRead MoreEating Disorders : An Eating Disorder1906 Words   |  8 Pagesobtain their body goal, thus causing an eating disorder. An eating disorder is a psychological condition that is characterized by abnormal or disturbed eating habits. There are three types of eating disorders; which are Anorexia Nervosa, Bulimia Nervosa, and Binge Eating.These disorders affect all aspects of a person’s life, including their psychological, emotional, and physical health. There are many factors that contribute to individuals developing eating disorders including: genetics, family pressuresRead MoreEating Disorders And Eating Disorder1573 Words   |  7 Pagesaffects people called an â€Å"eating disorder.† Why did you choose this topic? I chose this topic because it is a very prevalent issue in our society today, and a close friend of mine is suffering from an eating disorder. What question(s) did you want to answer or what was your hypothesis regarding this topic? As mammals, there is no chance of escaping the need to consume food in everyday life. However, when it comes to food there can be a major concern of eating too much or eating too little. Doing eitherRead MoreEating Disorders And Eating Disorder1104 Words   |  5 PagesEating disorder is a serious problem happens in both men and women. Eating disorder is a sort of disease in which a person is having a strange routine of eating like consuming a huge amount of food each time they eat. This can incorporate not eating enough nourishment or indulging. Eating disorder influence many people around the world. The larger part of peoples who are dealing with this issue are ladies. A person with eating disorder issue may focus nonsensically on their weight and shape. EatingRead MoreEating Disorders And Eating Disorder1410 Words   |  6 Pagesâ€Å"An eating disorder is about anxiety and control and healing from trauma and food and weight are just the tools of destruction† (Floyd, Mim ms, Yelding, 2008). An eating disorder is defined as a severe disturbance in eating behavior. An eating disorder, as defined by our text book for class, is psychological disturbances that lead to certain physiological changes and serious health complications. The three most common and most easily identifiable forms of eating disorders include anorexia nervosaRead MoreEating Disorders : Eating Disorder966 Words   |  4 PagesEating Disorders Many people, both women and men of all ages, suffer from the psychological disorder, eating. Up to thirty million people in the world suffer from some kind of an eating disorder. There a two types of eating disorders, anorexia and bulimia, and have several methods of treatment. What is an eating disorder, and what do they cause? Eating disorders are maladaptive and very serious interruptions in eating. They can come in the form of overeating, or not eating enough, they are oftenRead MoreEating Disorders And Eating Disorder1496 Words   |  6 PagesAn eating disorder is an illness that causes serious disturbances to your everyday diet, such as eating extremely small amounts of food or severely overeating. A person with an eating disorder may have started out just eating smaller or larger amount of food, but as some point, the urge to eat less or more has gotten out of control. Severe distress or concern about body weight or shape may also signal an eating disorder. Common eating disorders include anorexia nervosa, bulimia nervosa, and a binge-eatingRead MoreEating Disorders : Eating Disorder2461 Words   |  10 PagesEating Disorders Even though eating disorders are less prevalent in society today than they have been in the past, they are still one of the most diagnosed mental illnesses today. These three illnesses have short term as well as long term effects that can leave a damaging toll on the patients’ lives and are very hard to overcome. This is shown through not only the characteristics of Anorexia nervosa, Bulimia Nervosa, Binge-eating Disease, but also through the psychological and physical harm theseRead MoreEating Disorders : Eating Disorder1031 Words   |  5 Pagesâ€Å"The eating disorder is a very jealous and abusive partner. It requires a lot of devotion in the extent that you have to devote yourself to tending to the anorexia. There s not a lot of time left over for adult life,† was stated by Dr. Doug Bunnell, a specialist in eating disorders. Eating disorders effect a variety of people. Age, race, and gender aren’t role playing keys in eating disorders. Not everyone gets an eating disorder, but if they do then, it will more than likely destroy their lives